Why Your Best Marketing Channel Is Your Existing Customer List
Most local business owners spend the bulk of their marketing budget trying to reach people who've never heard of them, while hundreds of past customers sit untouched in their contacts. Research from Bain & Company shows that a 5% increase in retention can boost profits by 25-95%. This article covers three practical ways to re-engage past customers, what the numbers actually look like, and how to make it happen without adding more to your plate.
Most businesses spend more chasing strangers than keeping the customers they already have.
